MEI KAWA SPRING/SUMMER 2016 CAMPAIGN

“The collection “Blue Hotel” ss16 by Mei Kawa (Emese Kasza) embraces airy unisex clothing to ease the heavy summer heat in the city to both men and women, however this time highly feminine dresses gained ground in the lineup as well. The choice of fabrics and colors evokes the ethereal world of the sunny days of spring and summer. The lightweight and fresh, crispy materials mediate the relaxing still sparkling feeling of the summer city, while the palette of blue colors celebrate the proximity of water. The brand’s minimalism is refreshed by sartorial innovation, thereby strengthening the harmony of clarity and freshness. The characteristics are forging in an exciting twist, absurd humour sways around the collection.”
Mei Kawa spring/summer 2016 campaign starring  Petra Donáth and Viktor Szeri, both photographed by Péter Hencz, with the collaboration of Csongor Bozó (hair), Agnes Horváth (make up). www.meikawa.com

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