Slash It Magazine Circa 2015
This site was created in 2015 for “Slash it” magazine, a collaborative project featuring art fashion design and everything related to the creative world.
Content is from the site's 2015 archived pages providing just a glimpse of what this site offered its readership in the fields of Art, Fashion, Music, Architecture, and more.
SLASH IT magazine / slash it and just keep the fucking essence for creatives worldwide
ABOUT
Hello, “Slash it” magazine will be online very soon with a lot of fresh news. Slash it, make it essential ! slash it is a collaborative project born from the passion of an independent editor addicted to art fashion design and everything related to the creative world. The emag is based in paris with a step in OTHER european capitals. waiting for the paper issue asap.
For any request please email us at : info@slashitmag.com
COLLABORATE WITH US
Designers, photographers, musicians, artists, illustrators, young creatives or established houses, If you want to show your work and collaborate with us, feel free to contact us via the email info@slashitmag.com
/ collaborators: JOSHUA ATTO, CELINE MARTI, MANUEL PIRES, ANTOINE DUVAL. WAITING NOW FOR YOU !
social medias
SPREAD THE WORD. FIND AND FOLLOW US VIA THE MAIN SOCIAL MEDIAS AS: facebook / TWITTER / TUMBLR / INSTAGRAM / SOUNDCLOUD / PINTEREST / SCOOP IT / GOOGLE + …
@slashitmag
e.shop slash/it
e.shop under construction / but you can visit and order some tees to enjoy the summer season with style / just clic SLASH IT SHOP.
ART
ART WORKS & EXHIBITIONS
BERLIN ATONAL 2015 / 19_23 AUGUST
BERLIN ATONAL 2015 ON SLASH IT MAGAZINE"
Berlin Atonal reveals a second selection of new commissions, world premiere projects and live performances to bolster its ever-expanding program, taking place from the 19.–23 August 2015. Festival Passports are now available from www.berlin-atonal.com and allow entry into the Kraftwerk complex for the duration of Berlin Atonal 2015’s opening hours including aftershow parties. Individual day tickets will go on sale in the upcoming weeks as the further rounds of artists and schedules are released. Berlin Atonal’s permanent home is an abandoned power plant in central Berlin which has been turned into a darkly majestic industrial complex for the duration of the festival. This multi-leveled, multi-staged cathedral is host to every performance, installation, seminar and aftershow party in the Berlin Atonal program.
berlin atonal 2015 LINE_UP ANNOUNCEMENT / Shackleton presents: Powerplant [Live] (World Premiere) / Varg presents: Ivory Towers with Body Sculptures & Frederikke Hoffmeier [Live A/V] + Paul Jebanasam & Tarik Barri present Continuum [Live A/V] (World Premiere) / Clock DVA [Live A/V] / Shed [Live A/V] (World Premiere) / Lustmord [Live A/V] / Powell [Live] / Skarn [Live] / Regis / COH & FRANK [Live A/V] / Peder Mannerfelt [Live A/V] / Head High / Talker [Live] / Northern Electronics showcase: Abdulla Rashim presents Lundin Oil [Live A/V] / Varg [Live A/V] / Puce Mary [Live A/V] / Acronym [Live A/V] / Vit Fana [Live A/V].
Now, take a look at the program of last year via the video below to have an idea and see some performances. Hope you enjoy and stay tuned for more news soon.
ILLUSTRATIONS
FASHION
WOMENSWEAR
MENSWEAR
by SLASH IT magazine 24/06/2015
MUSLIN BROTHERS _ SS16 LOOKBOOK
MUSLIN BROTHERS weaves raw elements and basic forms into their clothes. Poetic and casual characters are infused with humor, playfulness and cultural criticism. The silhouettes are structured to blur gender identity as they are designed for men and woman alike and adapt to different customers desires. For muslin brothers fashion plays a significant part in cultural production, human communication and urban space comprehension. Thus they transgress the borders between public and private, negotiating the will to stand out or recede, known social forms and rituals into unknown surreal appearances.
Established in 2011 and based in Tel Aviv-Jaffa. The label led by Tamar Levit and Yaen Levi, produces two collections a year, creating its own venues and showrooms for sales and exhibitions, fashion installations and performances. The label also produces costumes for theater and dance companies spanning a range of international platforms.
Established in 2011 and based in Tel Aviv-Jaffa. The label led by Tamar Levit and Yaen Levi, produces two collections a year, creating its own venues and showrooms for sales and exhibitions, fashion installations and performances. The label also produces costumes for theater and dance companies spanning a range of international platforms.
Photography: Rotem Rachel Chen / Graphic design: Zohar Koren / Styling: Shay lee nissim / Beauty, body and muse: Lior Shachar, Yankalle Filtser, Kyle Scheurich, Tamar Ben- Cnaan / Hair and makeup: Ayelet Shimoni
ACCESSORIES
by SLASH IT magazine 23/06/2015
SCHIELD RESORT 2016 / FIRST LOOK UNVEILED
The italian house Schield unveiled the first look from the SCHIELD Resort 2016 jewelry campaign via instagram. The brand is based in milan and directed by Roberto Ferlito, the creative director & designer and Diego Diaz Marin (fashion photographer). “The identity of the brand finds its roots from master craftsmanship, cutting edge design and use of highest quality materials from the best that Italian quality can produce. The jewels are designed, sculpted and finished as if they were high jewellery products. Each piece is hand finished by Italian artisans who use precious materials to create SCHIELD’s unique style.” www.schield.it
Roberto Ferlito & Diego Diaz Marin © schield
BEAUTY
YOUNG DESIGNERS
AD CAMPAIGNS
FASHIONWEEK
COUTURE
MUSIC
MUSIC by SLASH IT magazine 24/06/2015
DRAGONETTE – LET THE NIGHT FALL (NEW TRACK)
“This is our first original track in a while. We’re so excited to share it with you!” are Dragonette‘s words for the release of his last and new track “Let the night fall” composed by Dan Kurtz and Martina Sorbara. This “morceau” is the first taken from their upcoming and fourth studio album. More infos via the facebook page of the artist here. Hope you enjoy !
ARCHITECTURE
THE HOUSE OF DIOR IN SEOUL / PRIVATE TOUR (VIDEO)
Dior / Christian de Portzamparc (architect) research.
“The year is 2011. In his Paris studio, Christian de Portzamparc is undertaking his first research on the future form of the building. From sketches to modeling, the building’s draping gradually transforms to eventually end up with its final shape: eleven sails, frozen in soft and fluid movement. Dior’s newest address is to be found in Seoul. Its curvaceous architecture designed by Christian de Portzamparc conceals a wealth of surprises. In a decor made of wood, lacquers, leathers, amazing weaves and innovative melanges to excite the senses, Peter Marino has chosen to welcome visitors with a suspended sculpture by Korean artist Lee Bul. The staircase is conceived as an unfurling ribbon that guides shoppers to the women’s ready-to-wear collections, leather goods, shoes, jewelry, watches and perfumes. But also to the Dior Homme space, and to an art gallery with a private salon where paintings by Marc Polidori, among others, are on show. The top floor is home to the Café Dior by Pierre Hermé. This new, full-sized location perfectly evokes the history of the House in the most contemporary of visions.” For a private tour, see the video below. WWW.DIOR.COM
An update: The opening of the new, expansive boutique located in the exclusive Cheongdamdong, Gangnam-gu district, Seoul was to die for. The six-story Boutique housed the exclusive world of Dior including accessories, fine jewelry, watches, womenswear, shoes and menswear, as well as a VIP Lounge, Gallery and Cafe Dior operated by Pierre Hermé. Ooo lal la! The Peter Marino designed interiors blended inspiration taken from Dior’s iconic Avenue Montaigne flagship in the shape of a feminine and glamorous aesthetic with the modern.
The luxurious interior design offered a carefully curated group of artworks by some of the world’s leading contemporary artists. You entered the building between the folds of its towering white sails, two intricate benches of woven branches and leaves created by the French sculptress. I wanted to look spectacular. I had already picked out several Dior outfits that I was considering wearing. But my real dilemma the day before the opening was which of my Raquel Welch mono wigs would I wear. I had eliminated any of the synthetic fiber monofilament wigs and laser focused on my Remy human hair styles. Long or short was the next decision that need to be made. I went with long and sleek wearing Raquel Welch's High Profile wig, a lush silhouette that falls below the shoulders. I was smashing in a red Christian Dior couture dress, matching shoes and coat with Dior jewelry adding the perfect amount of extra pizazz.
And believe me, I returned several days during my time in Seoul to pick up a few choice items from the boutique as well as checking out tea time at the Café Dior, an airy space filled with light streaming in from the wrap around balcony. My, my.
HOUSES
CULTURAL & EDUCATION
STORES & RETAIL
INTERIOR & FURNITURES
INTERIORS & FURNITURES
by SLASH IT magazine> 02/06/2015
DUCHESS MARBLE TABLE by MALABAR / ARTISANAL FURNITURES
“Each line naturally traced on the Duchess’ marble table top tells the story of this raw material of a thousand trades, out of which ancient masters and artisans carved stonework and embellished noble monuments. The structure of the Duchess dining table, sculpted in gold polished brass, not only exalts the beauty of the table top but also ennobles the marble tradition. Top in Black Portoro marble with gold plated brass legs.”
More about the brand: Malabar designs and crafts exclusive artisanal furniture with a distinct artistic aesthetic. Established in 2012 with the launch of a range of decorative Portuguese Fado guitars and the World Architects furniture collection, Malabar has realized to date a total of 4 exceptional furniture and accessories collections. production stems from the Oporto area, a northern region in Portugal with a long and strong tradition in artisanal handmade furniture. Our design identity is based on modernizing the architectural and artistic heritage of the past 5 centuries, both Portuguese and international, while seeking to evoke emotions through its pieces. Pictures courtesy of the brand © malabar
Duchess marble table: W 200 cm x H 76 cm x D 130 cm
More Background on SlashItMag.com
SlashItMag.com, widely recognized as Slash It Magazine, was a Paris-based digital publication launched in 2015. The magazine carved out a niche as a dynamic, collaborative hub that showcased the latest in art, fashion, music, architecture, design, and more. As a platform “for creatives worldwide,” it served as both a resource and a stage for emerging and established talents in the creative industries. This article comprehensively explores the ownership, background, goals, editorial approach, community, and cultural significance of Slash It Magazine, highlighting the detailed workings and social impact of the site.
Origins and Ownership
SlashItMag.com was conceived as an independent venture by an editor described as “addicted to art fashion design and everything related to the creative world.” It was built from a passion-driven vision to “slash it and just keep the fucking essence for creatives worldwide.” The magazine’s collaborative DNA is reflected in its open invitation to designers, photographers, musicians, artists, illustrators, and all creative minds—whether newcomers or industry fixtures—to submit and display their work. The founding team included notable collaborators such as Joshua Atto, Celine Marti, Manuel Pires, and Antoine Duval.
Location and Proximity
Headquartered in Paris, the creative and cultural heart of Europe, Slash It Magazine was strategically positioned to capture artistic and fashion-forward movements. The magazine emphasized its Parisian roots but also maintained “a step in OTHER European capitals.” This European breadth allowed it to draw content, trends, and contributors from diverse cultural epicenters like Berlin, Milan, and beyond, thus enhancing its cosmopolitan appeal and relevance in the broader creative world.
Editorial Structure and Menus
SlashItMag.com organized its content through clearly defined sections, each reflecting a facet of creative output:
-
Art: Features on art works, exhibitions, and artists (e.g., detailed coverage of the Berlin Atonal festival and art installations).
-
Fashion: Subdivided into womenswear, menswear, accessories, young designers, ad campaigns, beauty, fashion week, and couture, highlighting designers like Muslin Brothers and brands such as Schield.
-
Music: Showcased new music releases, artist interviews, and festival coverage.
-
Architecture: Focused on iconic buildings, architectural innovation, and interiors—such as the House of Dior in Seoul and artisanal design companies like Malabar.
-
Interiors & Furnitures: Explored unique design objects, including the Duchess marble table by Malabar.
-
Cultural & Education, Stores & Retail: Provided insight into cultural phenomena, learning spaces, and notable shopping destinations within the design and fashion sphere.
The e.shop menu was under development, aiming to sell stylish tees and related merchandise, further establishing Slash It as both a content creator and a lifestyle brand.
Goals and Editorial Philosophy
Slash It Magazine’s guiding goal was to “make it essential,” stripping away excess to reveal only authentic, impactful creative content. The editorial team sought meaningful contributions that resonated with the site’s tagline: “slash it and just keep the essence for creatives worldwide.”
Collaboration was at the magazine’s core. The platform encouraged joint ventures between young and established talents and welcomed cross-disciplinary experimentation, positioning itself as an incubator for diverse creative expression.
Community & Engagement
Slash It Magazine actively called upon a global pool of creatives to “collaborate with us”—a mission statement aimed at broadening its contributor base and fostering organic cross-pollination within the creative sector. Contact was managed via a dedicated email address, and frequent social media engagement helped build an interconnected creative community.
Major social media channels included Instagram, Facebook, Twitter, Tumblr, SoundCloud, Pinterest, Scoop It, and Google+. These platforms served as amplifiers for the latest features, contributor spotlights, campaign launches, and trend signals.
Audience and Popularity
SlashItMag.com’s primary audience consisted of:
-
Young and emerging artists, designers, and musicians seeking inspiration and exposure
-
Industry professionals—fashion, design, architecture, and music insiders interested in avant-garde talent and trends
-
International enthusiasts passionate about contemporary creativity
Its open, collaborative posture and international outlook broadened its appeal across Europe and beyond, enabling it to serve as a pulse-check for global creative currents. The stylish, cutting-edge editorial direction matched the tastes of a discerning, trend-focused audience.
Known For: Creative Depth and Breadth
The magazine became known for several core strengths:
-
Spotlighting Emerging Talent: Platformed intriguing new voices, such as the fashion label Muslin Brothers, whose conceptual gender-fluid collections were featured with depth on design philosophy and cultural impact.
-
High-Profile Collaborations: Engaged established names in creative interviews and cross-promotions.
-
Comprehensive Event Coverage: Delivered on-the-scene reporting from major events like the Berlin Atonal festival—a hub of avant-garde music and visuals in Berlin’s repurposed power plant.
-
Avant-Garde Aesthetic: The editorial and visual presentation maintained a consistently bold, experimental style reflective of contemporary creative values.
History and Milestones
2015: Site launch, capturing the energy of digital culture and the contemporary European art and fashion world.
-
Early editorial focus included comprehensive features on Berlin Atonal 2015, in-depth interviews and lookbooks with designers like Muslin Brothers (Tel Aviv-Jaffa based, notable for genderless fashion), and reviews of cutting-edge brands like Schield (Milanese luxury jewelry House).
-
The architecture section offered exclusive peeks into landmarks such as the House of Dior in Seoul, blending architectural innovation with fashion heritage.
Development Plans:
-
The launch of a print (paper) edition was anticipated, underlining the ambition to bridge online and offline presence.
-
The e.shop was under construction, with plans to allow readers and followers to “order some tees to enjoy the summer season with style.”
Press, Media Coverage, and Awards
Given its youthful vigor and position in the international digital creative scene, Slash It Magazine was recognized in social and digital media. Its distinctive, sometimes provocative voice was echoed across creative blogs, Instagram, and other networks. The focus on festivals, luxury brand launches, and emerging designers brought organic mentions and shares from the creative communities those topics attracted.
There are no records of major national or international awards as of 2015, but Slash It’s curated, trendsetting content and collaborations with award-winning artists (e.g., Peter Marino’s Dior interiors or the Muslin Brothers' costumed performances) gave it cultural cachet and peer recognition.
Detailed Features & Examples
Art: Berlin Atonal 2015
Slash It provided detailed previews and artist lineups for Berlin Atonal, one of the world’s foremost experimental music and visual art festivals. The coverage reflected both logistical specifics (dates, ticket information) and descriptions of the venue—the Kraftwerk complex, an abandoned Berlin power plant transformed into a temporary hub of creativity.
Lineup highlights: Powerplant by Shackleton (World Premiere), Varg’s Ivory Towers with Body Sculptures & Frederikke Hoffmeier, Paul Jebanasam & Tarik Barri’s Continuum (World Premiere), and more. Slash It delivered these details alongside cultural context, photos, and performance insights.
Fashion: Muslin Brothers SS16 Lookbook
The site’s lookbook of Muslin Brothers’ Spring/Summer 2016 collection illustrated its commitment to conceptual, boundary-pushing fashion. The article dove into the brand’s philosophy: raw materials, blurred gender boundaries, cultural commentary, and a performative approach to fashion as societal critique.
Supporting images credited the full creative team behind the collection: photographer, graphic designer, stylist, models, and hair/makeup artists. This level of detail highlighted the importance of collaboration and craft.
Accessories: Schield Resort 2016
Slash It’s first look at Schield Resort 2016—luxury jewelry from Italy’s Roberto Ferlito and Diego Diaz Marin—emphasized craftsmanship, innovative design, and the use of high-grade materials. The editorial gave readers insight into the creative processes behind new luxury accessories.
Architecture: House of Dior in Seoul
A prime example of the magazine’s cultural reporting, the review of the House of Dior in Seoul provided an in-depth narrative of its design (by architect Christian de Portzamparc with interiors by Peter Marino), artistic installations (such as suspended sculpture by Lee Bul), and luxury retail experience. Details like the Café Dior by Pierre Hermé, art gallery, and custom interiors conveyed the intersection of fashion, art, and architecture.
Interiors & Furnitures: Duchess Marble Table by Malabar
Slash It’s feature on Malabar’s Duchess marble table underscored the artisanal roots and artistic value of high-end Portuguese furniture. Details on the use of Portoro marble, gold-plated brass, and the dimensions and provenance of the piece showcased the magazine’s depth of industry knowledge.
Reviews
While explicit third-party reviews are scarce—an expected challenge for niche, independent digital magazines—Slash It Magazine was widely respected among contributors and readers within creative circles. The site’s engagement on social media and invitations for collaboration demonstrate strong community trust and connectivity.
Contributors were effusive, encouraged by opportunities to “show your work and collaborate with us,” while the curated, carefully credited lookbooks and campaign reviews underscored professionalism and a supportive atmosphere for sharing new work.
Cultural and Social Significance
Slash It Magazine’s cultural significance lies in its simultaneous embrace of:
-
Diversity: Featuring creatives from Tel Aviv, Milan, Paris, Berlin, and beyond; offering a platform for voices across geography and background.
-
Innovation: Highlighting experimental events, daring fashion, and avant-garde art.
-
Collaboration: Elevating collaborative projects over auteur-driven output, making space for “young creatives or established houses.”
Socially, the open call for contributors and inclusive editorial stance made the platform a rare, democratizing player in the competitive and often exclusive European creative landscape.
Additional Insights & Legacy
-
The site doubled as a talent incubator and “lookbook” for up-and-coming and world-renowned creators, continually on the lookout for new trends, ideas, and talent.
-
Intending to expand into merchandise (e.shop) and print editions, Slash It demonstrated ambition to become a lifestyle and media brand.
-
Participation in and coverage of major festivals, fashion weeks, and architectural projects kept its reporting current and authoritative.
-
Its social media-first strategy fostered a lively, engaged digital following—fitting for a publication created in the heart of digital media’s ascendancy.
SlashItMag.com exemplified what a modern, independent, and collaborative creative magazine could be. With robust coverage of art, fashion, music, architecture, and design; a base in Paris but a reach across Europe; an open, inviting editorial stance; and an eye for cutting-edge style and thought, Slash It Magazine was both a chronicler and a cultivator of creative excellence. Its influence owed much to its commitment to “keep the essence” and provide a springboard for worldwide creatives to shine.